Branding cattle dates back to Ancient Egyptian times and has become the de facto means of identifying livestock from Bismarck to Baja (or Laramie to Lander), and carries an immeasurable sense of pride around the ranch.
When done right, branding creates an indelible mark that allows ranchers to ensure their wayward four legged ones are returned safely. What on the surface seems a straightforward practice of laconic, no-nonsense plainsmen, cattle branding is in fact a playground of design and cowboy semiotics. Symbols, visual puns and jaunty combinations of letters, numbers and styles make up a tradition of brand design that’s held steady through decades.
We've spent a lot of time on our very own cattle brand and excited to start unveiling our SW CIRCLE BRAND collection. On first glance you might only find the initials of our brand but we like to refer to it as a "double entendre design" because if you look a bit further you will find metaphorically an S that represents a river, emptying from the beginnings of a craggy W mountain range < ------ insert your favorite one from our amazing squarespace (109 to choose from!!!).
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The technical stuff you need to know.
Surf Wyoming caps are all custom designed and this structured cap utilizes cotton twill front panel, 5-panel high crown front and has a full white mesh trucker back with an orange adjustable snapback closure.
Our slightly curved bill allows for full-fledged cootering for a comfy and natural worn-in look and feel. There is an external stacked Surf Wyoming square logo in SUNSET ORANGE on the left mesh panel, an interior white Surf Wyoming woven label in the interior headband and orange taping on the hat interior which you can see from the top.
Our very own CIRCLE BRAND cap has a raised embroidery satin stitch patch on the front ....... slightly offset to the right.
Mossy Green, Sunset Orange, Wild Blue
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A Surf Wyoming original .... don't accept imitations